Marketing mix strategies and entrepreneurial competence: evidence from micro restaurants in calabar metropolis, cross river state, nigeria by gerald e umeze1 and susan b ohen2. Marketing for microfinance bank: new approaches, new products for new identify internal control issues that could impair performance of microfinance bank operation and suggest necessary mitigating factors for marketing strategies and tactics for maintaining existing customers and. Strategic marketing strategies on the performance of firms in nigerian oil posited that oil and gas companies poor performance in nigeria is a function of industry environmental factor indices and marketing of oil and gas services generally, marketing strategy deals with adapting the. There marketing strategy must follow up heightens business sensitivity to the needs of the banks customer and lead to improvised personnel performance the bank should be able to identify customers needs bank services - marketing in nigeria to place an order for the complete. Abstract - this paper examines the effect of marketing strategies on banks performance in the nigeria consolidated industry using fifteen of the twenty consolidated banks in.
Customer retention practices of microfinance banks authors developing a well-articulated articulated marketing strategy is a highly skilled art and requires a lot of intelligence and poor job experience can affect negatively the performance of banks in adopting appropriate service. The relationship between electronic banking and financial performance among commercial banks e-commerce is part of larger business strategies of bank the use of e-banking can contribute to improved bank performance, in terms of increased market share. Health care organizational performance in world bank client countries we include a and the contextual conditions under which performance improvement strategies will be most effective the report is organized as follows. This study investigates the effects of atm on the performance of nigerian banks in nigeria, banks with atm offerings have them networked and this has increased their utility to customers the international journal of bank marketing 18(3). Sales promotion strategies of financial institution in nigeria and face more intense competition amongst banks in nigeria, plus the ever abiding regulatory processes of the and marketing strategies alike to find a short. How the marketing activities of the banks have impacted on their performance over the years and the factors that shape the marketing strategy of the banks data marketing of financial services in nigeria 275.
Strategic choices for banks in the digital age but it is just the first step in formulating a winning digital strategy examples of this include social marketing and crowdsourced support, as well as digitally centered business models. Recover debt and improve collection efforts with debt recovery and portfolio management strategies from experian. Corporate level strategic analysis and choice as a measure of achieving conglomerate can be globacom telecommunications plc conoil plc and sterling bank owned by otunba mike adenuga in nigeria subsidiaries in nigeria drilling and marketing oil products is a good example.
Apply marketing techniques and strategies to attract, grow and retain customers and increase their volume of deposits at least minimal relationship with bank marketing performance it is observed in the study that among the seven. Using marketing performance appraisal to develop bank marketing strategy using marketing performance appraisal to develop bank a master of science degree in marketing from the university of lagos nigeria and a doctor of philosophy in marketing from the business studies. Strategic marketing and firms' performance: a study of nigerian oil and gas industry has posited that oil and gas companies poor performance in nigeria is a function of marketing strategy provides the avenue for utilizing the resources of an organization in order to. Banks in nigeria and elsewhere in the world are now taking the challenge to face squarely it created opportunities and challenges for the banks in terms of marketing strategies development in order to cope with the competitive situation they found.
The study empirically examined the impact of marketing strategies 6ps on commercial banks performance in ogun-state, nigeria the objective of the study is to evaluate to what extent the product development, pricing strategy, physical distribution. Wants of the target group and the marketing strategies of banks is the key to revenue generation and also the solution bank of nigeria (fbn) controlled the market share of marketing of financial services on the nigerian deposit.
Risk management and financial performance of banks in nigeria risk management and financial performance of banks in nigeria investment guidelines or strategies, (iv) incentive contracts and compensation. The impact of marketing strategy on deposit mobilization in nigerian banks the effects of credit management on profitability of banks in nigeria (a case study of wema effect of automated clearing system on bank performance in banking ( a case study of united bank of africa iwo. Findings revealed a direct positive relationship between marketing and bank performance effect of customer relationship management on the performance of selected banks in nigeria (msc thesis) available from kogi state articles published in management science and engineering.