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41 chapter marketing strategy 2 learning objectives learning objectives after reading this chapter, you should be able to: understand the scope of strategic marketing planning.
Free knowledge, concepts and ideas about marketing management and marketing strategy, brand management and brand strategy of bmw. Bmw ceo norbert reithofer outlined the automaker's future strategic plan, which includes spending cuts, aggressive financial targets, us production increases, more alliances, and the possible establishment of a fourth brand.