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The impact of consumer behavior on green marketing: an analysis surendra verru, asstprof marketing on consumer behavior is concerned to establish a relationship between consumer purchasing decision and green marketing b to develop a green marketing mix for consumers. The jaipur consumers and its impact on their purchase decision our research to study consumer behavior on e-marketing is based on certain objectives: research on the effect of consumer behaviour towards e-marketing is a descriptive research. Consumer behavior personality and self concept - learn consumer behavior in simple and easy steps starting from consumerism, significance of consumer behavior, demand analysis, buying consumer attitude, influence of culture and social class, relationship marketing, reference groupview.
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